Take a seat. The restaurant 30 Stühle (30 Chairs) is a lively, modern restaurant, where the craftsmanship is still alive. It is located in the center of Brühl/Cologne in a protected wilhelminian styled house. Having dinner and a good time with a glass of wine in a relaxed atmosphere - that's what the restaurant wants to offer to its guests. And before you ask: No, there aren’t only 30 chairs.
The aim of the corporate design was to develop a visual identity for the restaurant concept by Riccardo Cogliano and Bastian Rhode, that demands an upscale restaurant and conveys at the same time a looseness and lightness. During the development of the design particular attention was given to support the craftsmanship of cooking visually as well as to put the name of the restaurant in the center.
As a recurring visual element, a simple wooden chair, that is staged differently, is used for the different communication activities. In addition, a text mechanic for headlines has been developed. To bring the visual appearance also into the restaurant, a chair installation was designed and crafted.
The contract included the design, the development and the implementation of a website, a module for e-mail and newsletter marketing as well as a table booking system. In addition, the office equipment and various flyers, folders and brochures were designed.
Strategy and Consulting
Corporate & Brand Communication
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