A.S.98 - Making-of
A Shooting of several days was conceived for the brand relaunch in Northern Italy. Our service comprised the location scouting, the choice of models, the creative direction, the concept of the sets, as well as the supervision of the photographic realization on site by the photographer Kai Weissenfeld located in Dusseldorf.
We have designed the new flagshipstore in Verona. It is the first store of many in the new A.S.98-look. The store and exhibition concept was implemented and realized in close cooperation with the in Padova located stand builders Schiavon Arredamenti and the Italian architect Andrea Gaio / RA+ Architettura, who were responsible for the product design and the realization.
Tradeshow GDS Düsseldorf
Corresponding to the concept of the flagshipstores we have designed exhibition stands and shop-in-shop systems. The challenge was to design a modular main concept, so that on different areas (20-120 sqm) it can easily be modified at any time in different sizes. All store items were therefore retained in a store-manual, so that a consistent interior design is guaranteed across countries.
International relaunch for the Italian brand A.S.98.
For the in Verona founded brand A.S.98 by the Italian company Olip, we have developed the redesign and as leadagency we are responsible for supervising the visual realignment of the international brand. We have defined the core of the brand, designed the logo, realized the packaging and developed visual brand elements as well as the visual language.
Another focus was on the redesign of the flagshipstores, exhibition stands and shop-in-shop-systems. The operational implementation and realization was done in close cooperation with various Italian partners. In addition, extensive shootings were produced and conducted. Also the website and various print products (newspaper, brochures, posters, flyers, etc. ) have been designed. Furthermore, the packaging, such as shoeboxes and hangtags, have been adapted to the new look.
Strategy and Consulting
Corporate & Brand Communication
Interior Design (Concept)
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