The Swiss company Brelag has developed with Magic Watcher an unique wireless security system. Besides, a lot of value was also placed on user-friendly and intuitive handling, so it is comprehensible for non-professionals too.
In close cooperation with the Magic Watcher Sales Company from Dusseldorf, we have developed a communication concept for the European-wide product launch, that communicates the benefits of the security system clearly. For the visual representation of the user-friendly and intuitive to use alarm system, a set of pictograms have been developed, which illustrates all the benefits of the system in a reduced and simple way. In addition, the websites have been designed and technically implemented for the countries Germany, Austria and Switzerland. Part of the job was also to design various print products, such as brochures, folders and press kits.
Strategy and Consulting
Corporate & Brand Communication
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